groundplan Cream (50 ml)
groundplan Cream (50 ml)
A soft daily cream for moisturized, smoother-feeling skin.
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groundplan Cream is a Korean skincare moisturizer designed to help rough, dry-feeling skin feel moisturized, revitalized, and balanced. The formula is centered around witch hazel extract and includes moisture-supporting ingredients such as shea butter, glyceryl glucoside, jojoba seed oil, panthenol, niacinamide, and sodium hyaluronate.
The soft cream-based texture absorbs without leaving an oily feel, making it a practical morning or evening moisturizer. Apply after essence or oil to the face and neck, then massage along skin texture until absorbed.
Choose this if...
- ✓ You want a daily cream for moisturized, smoother-feeling skin
- ✓ Your skin feels dry, rough, tight, or in need of comfort
- ✓ You prefer a soft cream texture that absorbs without an oily feel
- ✓ You’re looking for witch hazel extract, shea butter, glyceryl glucoside, and jojoba seed oil

Formula, ingredients & use
Why you’ll love it
- Soft cream moisturizer for daily morning or evening routines
- Helps skin feel moisturized, smooth, and comfortable
- Supports oil-and-water balance for rough or dry-feeling skin
- Formulated with witch hazel extract, shea butter, glyceryl glucoside, and jojoba seed oil
- Absorbs without leaving an oily-feeling finish
Best for
Skin concerns: Dryness, rough texture, tight-feeling skin, moisture balance, dullness
What to expect
Texture: Soft cream texture
Finish: Moisturized, smooth, non-oily feel
Scent: Contains lavender oil
Routine step: Moisturizer
How to use
- In the morning and evening, use after applying essence or oil.
- Apply to the face and neck along skin texture.
- Massage gently until absorbed.
Key ingredients
- Hamamelis Virginiana / Witch Hazel Extract: The main formula base, positioned by the source for soothing, hydrating, and moisturizing care.
- Shea Butter: A naturally derived moisturizing ingredient that helps skin feel nourished and comfortable.
- Glyceryl Glucoside: Featured for hydration support and helping skin feel moisturized.
- Jojoba Seed Oil: Helps support a soft, conditioned skin feel.
- Panthenol + Sodium Hyaluronate: Included to support a moisturized, cared-for skin feel.
- Lavender Oil: Included in the formula and scent profile.
Good to know
- Size: 50 ml / 1.69 fl. oz.
- Daily cream moisturizer
- Use morning or evening
- Apply after essence or oil
- Soft cream texture with a non-oily feel
- Contains lavender oil, linalool, and limonene
- Features witch hazel extract, shea butter, glyceryl glucoside, and jojoba seed oil
- Made in South Korea
Full ingredients
Hamamelis Virginiana (Witch Hazel) Extract, Water, Caprylic/Capric Triglyceride, Dipropylene Glycol, Polyglyceryl-3 Methylglucose Distearate, Niacinamide, Glyceryl Glucoside, Butylene Glycol, Octyldodecanol, Pentaerythrityl Tetraethylhexanoate, Polyglyceryl-6 Stearate, Beeswax, Hydrogenated Vegetable Oil, Hydrogenated Polyisobutene, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, 1,2-Hexanediol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Caprylyl Glycol, Carbomer, Arginine, Hydroxyacetophenone, Glycerin, Pentylene Glycol, Polyglyceryl-6 Behenate, Panthenol, Lavandula Angustifolia (Lavender) Oil, Butyrospermum Parkii (Shea) Butter, Adenosine, Sorbitan Isostearate, Disodium EDTA, Sodium Hyaluronate, Ethylhexylglycerin, Linalool, Limonene
About the brand
groundplan is a Korean skincare brand created around caring for the health of the family’s skin through essential products rooted in people, nature, and culture. The brand focuses on simple, nature-inspired formulas designed to help daily skincare feel gentle, balanced, and practical for everyday use.
Pairs well with
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How to layer your K-beauty routine
A simple guide to each step, from cleansing to moisturizing
Cleanse
Start with a gentle cleanser to remove buildup and prep skin for the rest of your routine.
Treat
Layer toner, serum, ampoule, or essence based on what your skin needs that day.
Moisturize
Finish with a cream or gel moisturizer to help seal in hydration and keep skin feeling soft.